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Understanding businesses through data analytics

Leveraging the Power of Data Analytics to Transform your Business

DATE: 19 – 20 October 2022

VENUE: Le Meridien, Kuala Lumpur, Malaysia

Course Overview

Understanding Businesses Through Data Analytics is designed to provide learners with insights into the established and emerging developments in Data Analysis and how it is helping organisations in their digital transformation journey. Data analytics is significantly helping businesses make optimal and cost-effective informed decisions. Data analytic techniques can help companies better understand their customers, customize their marketing strategies and develop products that suit the customer requirement. Additionally, it also helps companies to lower operational cost, increase revenue and profits.

This course is designed to provide both novices and professionals an essential understanding of business analytics and data science and how they influence business strategies and decision making. The training will introduce you to the basics and different types of data analytics and help you understand how data and analytics have become the centrepiece of enterprise strategy, focus and investment. This course is also packed with exercises that will help you understand both theoretical and practical aspects of Data Analytics. It will also help you understand how data is key in decision making and provides a competitive edge to practitioners of Data Analytics.

Training Partner:

Learning Objectives

In this course, you will learn the:
The fundamentals of data analytics, types of data analytics, Lifecycle / Steps involved in data analytics, tools used for data analytics, the industries that are using data analytics and a case study.
Provide an understanding of Descriptive Analysis, active and passive data collection techniques, forecasting methods along with trends and seasonality.
Introduction to Predictive Analytics, how data is used to make predictions, applications and toolkits used in data analytics, and how tools are used for decision making.
How Prescriptive Analytics is helping businesses to maximize revenue by optimizing price, how pricing decisions influence price elasticity and how one can anticipate competitive responses to changes in pricing.

Course Outline

	Day 1	Day 2
9.00am to 10.30am	Module 1: Introduction to Data Analytics Module Overview: This introduces all participants to data analytics, the different types of data analytics.	Module 3: Predictive Analytics Module Overview: • What is Predictive Analytics? • How data is being used to make predictions
10.30 am to 10.45am	Break	Break
10.45 am to 1.00pm	Module 1: Introduction to Data Analytics • Data analytics lifecycle. • Tools used for data analytics • Companies that are using data analytics • Case Study.	Module 3: Predictive Analytics • What are the applications and toolkits used in data analytics? • How tools are used for decision making.
1.00pm to 2.00pm	Lunch	Lunch
2.00pm to 3.30pm	Module 2: Descriptive Analytics Module Overview: • What is Descriptive Analysis • Active data collection techniques • Forecasting	Module 4: Prescriptive Analytics Module Overview: • What is Prescriptive Analytics? • How to define a problem – achieving goals and maximising objectives • Understanding market structure
3.30pm to 3.45pm	Break	Break
3.45pm to 5.00pm	Module 2: Descriptive Analytics • Methods employed for forecasting • Trends and seasonality.	Module 4: Prescriptive Analytics Module Overview: • Determining the most favourable outcome • Decision Tree: 3 Risk strategies

Your Course Leaders

Amit Dasgupta

Co-Founder, Oak And Acorn Consulting India

Amit Kumar Dasgupta is the Co-founder responsible for the firm’s business strategy, sales and go-to-market services, as well as technologies and infrastructure. He also controls the Software Development Life Cycle compliance and adherence to security principles while providing software and systems architectural guidance.

He has over 28 years’ consulting and technology industry experience, with a focus on developing RPA & GIS enterprise architecture, infrastructure and information security. His previous experience includes working at the Departments of Defence, Road and Transport, Telecommunications and Municipalities.

Dr. Suparna Dasgupta

Co-Founder, Oak And Acorn Consulting Australia

Dr. Suparna Dasgupta is the Co-founder of Oak and Acorn, operating in Australia. She is the head of business strategy and operations, as well as guiding the vision and direction of the firm, building leadership teams and developing strategies for employee hiring and engagement.

She has over 24 years’ of global experience in multinational and diverse private and public industries. With a focus on delivering solutions and building relationships within large global organisations, she has an exceptional understanding of the challenges faced by businesses and brings great industry experience to the table.

Individuals wishing to learn Data Analytics for Business and be future ready:

This Workshop has been researched and designed for Marketing Professionals, from all industries, From all public and private sectors, including but not limited to: